Iconic fly-fishing brand joins Mayfly Outdoors
You can consider yourself truly blessed when providence favors you with the extreme good fortune to turn your life’s passion into your lifetime vocation. This has certainly been the case with Andy Renzetti. He loves to fly fish, work with his hands and create beautiful things for others to enjoy, a natural progression to building […]
The ORVIS Special Edition Four Wheel Camper
For over a year, Orvis and Four Wheel Campers have been crafting the ultimate pop-up truck camper for full-sized trucks, designed specifically to elevate fly fishing adventures. This collaboration between two iconic brands, each a leader in their respective outdoor niches, brings an unparalleled offering to the fly-fishing and camping community. Renowned for their commitment […]
St. Croix Fly Announces TECHNICA Series of Premium Fly Rods
PARK FALLS, Wis. (May 30, 2024) – If you spend enough time chasing hatches on technical trout fisheries where 5X is maximum, 6X is the norm, and 7X lives in your pack because some days that’s the difference between looks and eats, you begin to realize the deck is stacked. Persnickety fish eating micro-morsels in […]
Orvis Releases New Helios™
Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent lighter in hand. The result is an intuitive fly rod that […]
2023 Stimmies Awards
We are excited to officially welcome submissions to the 2023 Stimmies Awards! Building off the current momentum of the International Fly Fishing Film Festival, the Stimmies Awards recognize top emerging and professional filmmakers and encourages creative fly-fishing films that celebrate our community. Submit your project in one of two categories – short and feature-length film […]
The Fly Fishing Show, Fly Fusion, Angling Trade and Fly Fishing Journeys announce “Consumer Choice Awards” Winners
Anglers who attended the Fly Fishing Shows across America have voted on their favorite products, and the results are in… Fly-fishing aficionados of all ages and skill levels—from trout enthusiasts to purveyors of the saltwater flats—were given the unique opportunity to vote for their favorite products among those exhibited at the popular Fly Fishing Shows […]
Skwala and Bushy Camo Announce Limited Collab
Skwala has challenged the boundaries of what’s possible in fly fishing apparel since their inception a year ago. Today’s announcement of a limited collab product with innovative camouflage lab Bushy Camo® signals their willingness to disrupt the fly fishing industry further than anyone imagined. “People thought we were crazy to re-think traditional wader design,” said […]
Bajio Announces Support of Bonefish & Tarpon Trust
Bajío, a leading independent sunglasses manufacturer, has announced its support of Bonefish & Tarpon Trust as a Silver Corporate Partner. Based in New Smyrna Beach, FL, Bajío is a brand motivated by a profound connection to the water and a drive to inspire positive change. “We are so excited to be able to work with […]
Spring 2023 Issue Out Now!
Check out the Spring Issue – headed to subscriber mailboxes today! Don’t miss and issue. Subscribe to read these great stories… Don’t Mention It | Allen Crater “My buddy was taking me to one of his top-secret fishing spots, a stretch he affectionately terms “The Murder Water.” I’ve never been entirely sure what that means but, […]
Mayfly Outdoors Announces Acquisition of Dyna-King Inc.
Mayfly Outdoors announced today it will acquire Dyna-King Inc., makers of the world’s finest hand-crafted fly-tying vises and tools. Dyna-King production will move to Montrose, CO, home of Ross Reels and Abel Reels. President of Mayfly Group, Jeff Wagner said, “This is a great day for our company as we continue to grow our family of […]