Airflo and Terracycle Recycle Program

AIRFLO AND TERRACYCLE INVITE FLY FISHERS TO GET HOOKED ON RECYCLING WITH NEW PROGRAM Partnership Offers Consumers an Easy Way to Recycle Otherwise Unrecyclable Fly Fishing and Fishing Lines and Spools Montrose, CO and Trenton, NJ, 11/11/22 – Airflo, a leader in making fly lines, leaders and tippet is partnering with TerraCycle, an innovative recycling […]

Fuerte | Pop Fizz Productions

“Fly fishing” and “the west coast of Colombia” don’t go hand-and-hand. There’s a jungle, 4 transportation shifts, and an unrelenting coast of jagged waves. Good thing the crew at PopFizz Productions wouldn’t have it any other way. Join the guys as they go deep into the wild and come out with a story worth telling. […]

Jeff Wagner Named President and CEO of Mayfly Outdoors

We couldn’t be more excited for our friend and casting editor, Jeff Wagner, on his recent appointment to the role of President and CEO of Mayfly Outdoors, parent company of Abel Reels, Ross Reels, and Airflo. Wagner, formerly of VF Corporation at brands Smartwool and Icebreaker, is a graduate of Colorado State University with an MBA […]

Consumer Choice Awards to Debut at The Fly Fishing Show!

Denver will kick off the opportunity for everyday anglers to vote on their favorite gear.   The ever-popular Fly Fishing Shows are now in full swing, and this year, starting in Denver, February 11-13 at the Gaylord Rockies Resort and Convention Center, angler attendees will have a chance to choose the best fly-fishing products in […]

Mighty Waters

Simms, Costa, and the American Museum of Fly Fishing release Cold Collaborative’s Award-Winning film Showcasing the Life and Legacy of Bimini’s Ansil Saunders. Cold Collaborative’s Mighty Waters depicts the life, legacy, and philosophy of Ansil Saunders — a man whose life-long dedication to justice and equality inspired one of the most significant civil rights leaders […]

Remembering Frank Moore

The fly-fishing community, and all who knew Frank Moore, are experiencing an incredible loss this week and it is with heavy hearts that we share the news of his passing. He was an incredible light to the world. We thank him for his service to country, to his community and for spreading joy to all […]

Celebrating a Life Outdoors: Leigh H. Perkins, 1927-2021

Leigh H. Perkins, who purchased The Orvis Company in 1965 and over the next three decades transformed it into one of the country’s most respected sporting, apparel, and dog brands, passed away at the age of 93 on May 7, 2021, in Monticello, Florida. Although he built his reputation as a shrewd businessman and marketer, Leigh […]

Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement

We are so pleased to share, on this, Earth Day 2021, the great work being done by Orvis.  This Vermont-based, family-owned outdoor retailer proves their ongoing commitment to protecting wild places, increasing equity and inclusion in fly fishing and improving canine well-being within their 2020 Impact Report. In 2020, Orvis supported 48 non-profit organizations, raised and […]

2020 IF4 Viewer’s Choice Winner | Travels with Charlie

We are thrilled to announce that “Travels With Charlie” from Todd Moen is the winning film of the 2020 IF4, based on votes cast by viewers across the world. “Travels With Charlie” follows Moen and his 11-year-old son, Charlie, as the duo embarks on Charlie’s first-ever destination fly-fishing trip – to Kimsquit Bay Lodge in […]